What to Include in a Custom Packaging Brief
A clear packaging brief gives your supplier a useful starting point. It helps both sides discuss the product format, print requirements and next steps before specifications are finalized.
When preparing an inquiry, include the following details where available:
1. Product type and intended use
Describe the packaging you are looking for and how it will be used. For example, note whether it is for retail, gifting, foodservice or takeaway. The use helps frame the product review.
2. Dimensions or a reference sample
Share the required dimensions. If the size is not final, a reference sample, product photo or drawing can help explain what you have in mind.
3. Artwork and print requirements
Attach the current artwork if it is ready. You can also explain the intended colors, logo placement or other print requirements. If the artwork is still in progress, say so.
4. Target quantity
Include an estimated quantity or the quantities you would like reviewed. Minimums and suitable options can depend on the product and customization details, so confirm them for the specific project.
5. Destination market and required information
Tell your supplier where the order will be sold or delivered. Mention any material, labeling or documentation requirements you already know. These details should be reviewed for the specific product and market before an order is confirmed.
6. Timing and questions
Share your target timing and any questions about materials, printing, sampling or delivery. A requested date is useful for planning, but the actual schedule should be confirmed after the product details and order requirements are reviewed.
A simple inquiry checklist
– Product type and intended use
– Dimensions, drawing or reference sample
– Artwork and print requirements
– Estimated quantity
– Destination market
– Known material or document requirements
– Target timing and questions
You do not need every detail finalized before making an inquiry. Start with what you know, and identify anything that still needs to be confirmed. Once the brief is reviewed, the next step is to align on the product format, materials, print requirements and sampling route for that project.